Discuss the positives and negatives of using a top manager
Problem
Identify a current company that uses CEO advertising. Discuss the positives and negatives of using a top manager as the face of the company. If you owned a company, would you choose to be in your own advertisements?
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Discuss the positives and negatives of using a top manager as the face of the company. If you owned a company would you choose to be in your own advertisements?
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Explain how you would begin such an analysis? What variables would you want to include in your regression?
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