Assignment Task: CrossFit Case - Please read the entire assignments below before you begin.
Make an External Analysis to discover the Opportunities and Threats; include a 5 Forces Analysis and Key Success Factors:
General External Environment - include all areas which could impact the overall economy and companies in general
Industry Environment - identify and discuss the industry in which CrossFit operates - must include 5 Forces Analysis
Competitor Analysis - who are CrossFit's direct competitors?
Make an Internal Analysis - to discover the strengths and weaknesses of CrossFit:
Core Competencies - Identify 2 to 3 competencies; include a lacking core competency if you discover one.
Evaluate the Value Chain - where is their strength in the value chain, and where can the chain be improved?
Take the Strengths, Weaknesses, Opportunities, and Threats and lay out a SWOT matrix.