Discussion Post: Healthcare Marketing
The 8 Ps of marketing (marketing mix) are very important factors to consider if managers must market any healthcare product or service. Briefly research and list the 8 Ps of marketing and discuss the four that you think are most critical, highlighting their relevance in healthcare marketing.
Textbook: Buchbinder, S. B., & Shanks, N. H. (2017). Introduction to health care management (3rd ed.).
Chapter 5: Strategic Planning
Chapter 6: Health Care Marketing
Chapter 17: Special Topics and Emerging Issues in Health Care Management (Pages 476-482 only on Medical Tourism)
Article: Seven Steps Marketing. (2020). The Marketing Strategy Process.