Problem
You are hired as a consultant by Bermudez Biscuits Co. Ltd. to make ready a report based on the undermentioned criteria.
You will choose a known Caribbean Company with information available on the internet, that does not currently operate outside of the region. You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company could operate profitably. Propose a strategy for internationalization. Looking particularly at entry strategies that could be utilized as discussed in the course. You will need to keep in mind the domestic realities of the company by conducting a situation analysis to start. You are also required to suggest an international strategy after an analysis of all strategies discussed in the course. There must be at least 12 sources. This must include at least 8 scholarly peer reviewed journal sources which can be found via UWILine or Google Scholar.
Mode of Entry Decision Criteria
• Discussion on the five entry modes as discussed in the course. Explain thoroughly.
• Analysis and rationale of the chosen entry mode for the company and its product in the selected country (note, the decision criteria must be feasible based on the country analysis and product).