1. Discuss the environmental trends affecting international strategy, especially liability of foreignness and regionalization.
2. As a brand manager, for a product of your choice, develop a strategy for launching the product in a manner most likely to capture the attention of the product's primary target market.
Write a 500-1,000-word paper describing the product and outlining your strategic approach to marketing this product. Discuss some of the social and ethical issues for this industry and product. Identify strategies for addressing concerns about these issues with the primary target market.