Discussion Post: International Marketing and Rule of Law and Ethics
1) Explain how you would develop the marketing mix when doing business in Brazil, Colombia and Argentina. Provide specific examples for each of the four main components of the marketing mix.
2) Discuss the effects of the Internet, including social media, on international marketing in Brazil, Colombia and Argentina.
3) Recommend legal compliance approaches you would use for Brazil, Colombia and Argentina.
4) Provide three key recommendations to consider regarding ethics and social responsibility in the Brazil, Colombia and Argentina (e.g., intellectual property, competition, corruption).
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.