Read the gfollowing article and on the basis of the information provided, answer the following questions:
Toyota: The Accelerator Crisis
The root cause of their problems is that the company was hijacked, some years ago, by anti-family,
financially oriented pirates.
Jim Press, former President & Chief Operating Officer (COO)
Toyota Motor Sales, U.S.A., Inc.
Michael Greto
Andreas Schotter
Mary Teagarden
Question 1: Based on strategic, structural, and cultural challenges, discuss the drivers of Toyota's accelerator crisis. Why was Toyota facing a recall crisis?
Question 2: How well are Toyota's management, employees, and external stakeholders able to support their corporate brand?
Question 3: Has Toyota effectively managed ethics and public relations in the United States? Who should be accountable for this activity? How could Toyota's crisis management be improved?
Question 4: What should Mr. Akio Toyota, Toyota's president, do now to restore Toyota's reputation and position Toyota for sustainable competitive advantage?
Question 5: Has the company lost sight of its long-term philosophy, a key principle behind the Toyota Way?
Question 6: How many dimensions of quality defined in Chapter 2 of the textbook are not properly addressed in Toyota?