Homework: Data Mining
Topic: Data Mining to strengthen Customer Relationship Management (CRM)
For this project, you will write a 3 to 5 pages paper on a business problem that requires data mining. You will select an organization that has a business problem that requires data mining, why the problem is interesting, the general approach you plan to take, what kind of data you plan to use, and finally how you plan to get the data. You should describe your problem, approach, dataset, data analysis, evaluation, discussion, references, and so on, in sufficient details, and you need to show supporting evidence in tables and/or figures. You need to provide captions for all tables and figures.
The paper should include the following sections each called out with a Headers.
1) Background: The section should be a Company Overview that includes the company name, the industry they are in and a general overview of the organization.
2) Challenges: Discuss the challenges that the organization have with a particular business problem around data mining.
3) Solution: Describe the organization's Data Mining implementation and the benefits they realized from the implementation. What was the result of implementing Data Mining? Did they meet their objectives for fall short?
4) Conclusion: Summarize the most important ideas from the paper and also make recommendations or how they might have achieved even greater success.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.