Discuss social media influencer posts picture of themselves


Problem: Consider the following scenario: a popular social media influencer posts a picture of themselves wearing a specific brand of sunglasses while on vacation. In the caption, they casually mention how these sunglasses protect their eyes during sunny days. However, the influencer fails to disclose that they were paid by the sunglasses company to promote their product. What does this scenario illustrate? Group of answer choices stealth marketing buzz marketing negligence "greenwashing"

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Marketing Management: Discuss social media influencer posts picture of themselves
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