Design and visual merchandising to become more appealing, Marketing Management

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Design and visual merchandising to become more appealing

Question: Referencing the article posted to the Announcements regarding Kohl's shift to physical stores, what steps would you recommend they take in terms of design and visual merchandising to become more appealing to consumers? Why did you recommend these steps?

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Marketing Management: Design and visual merchandising to become more appealing

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Marketing Management: Design and visual merchandising to become more appealing

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