Problem
A. Define the basic elements of media ethics within today's mass media industry. What are some ethics, morals and laws you feel are most important to keep in mind when referencing today's mass media?
B. Discuss the role of commercialism in today's media ethics today. Will this role change in the near future within the mass media industry, in your viewpoint?
C. Discuss the major ethical issues in journalism, advertising, PR and entertainment. After viewing these, what did you learn that you didn't know before?
D. Review and analyze ethical issues found in today's advertising. After viewing these, watch a show/program (30 or 60 minutes) and assess some of these issues you come across with the different ads being aired on a specific network. Feel free and view YouTube programs here as well.
E. What are some future trends and tactics you feel will be used within advertising in the next 10 years? What will be some ethical issues you feel will be present during this time as well within advertising?