Assignment: Professional Selling and Sales Promotion
You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport.
Scenario
The car sharing business has grown in popularity throughout the world in densely populated major city centers. Over the past few years, U Drive Transport Company has dominated the United States marketplace as a premier car sharing business. You have recently accepted a job with U Drive Transport as a marketing associate to help the company expand into the global marketing environment. To familiarize yourself with the car sharing business, visit the websites of competitors of U Drive Transport:
? Research "car sharing" on the Internet and research two competitors in this industry.
As the new marketing associate for U Drive Transport, you have been tasked with preparing a prerecorded presentation to train new account managers and sales representatives on the features and benefits of the U Drive Transport product offering. Additionally, you must provide training on the seven steps (slides #4-10) of the personal selling process located in your text (Chapter 17) and in the steps below.
Follow the directions for executing this Assignment.
- Make sure you either have a built-in microphone in your computer or a headset with working microphone in order to able to complete this audio visual presentation Assignment.
Directions for Executing this Assignment:
? Watch the Video on U Drive Transport:
? Choose whichever software program you prefer to create your audio visual presentation.
You may use PowerPoint with audio if you so choose.
? Review the following document: Explaining a Process
? Prepare a 10 slide sales training presentation using Microsoft PowerPoint, providing perspectives on the following topics to train new account managers and sales representatives:
- Slide 1: Overview of the U Drive Transport brand
- Slide 2: Three features and benefits of the U Drive Transport product offering
- Slide 3: Introduction to the U Drive Transport Personal Selling Approach (Decide on Traditional or Relationship Selling and explain)
- Slide 4: Step 1 in the personal selling process: Generating Leads
- Slide 5: Step 2 in the personal selling process: Qualifying Leads ? Slide 6: Step 3 in the personal selling process: Approaching the Customer and Probing Needs
- Slide 7: Step 4 in the personal selling process: Developing and Proposing Solutions
- Slide 8: Step 5 in the personal selling process: Handling Objections
- Slide 9: Step 6 in the personal selling process: Closing the Sale
- Slide 10: Step 7 in the personal selling process: Following Up.
Attachment:- Template.rar