Assessment task: Individual Essay
Submit a 1500 word essay on one of the topics listed below:
QUESTION
Choose ONE of the following questions
1 IATA, ICAO and ACI all have Safety and Security as key organisational priorities. Discuss these priorities and identify some of the issues faced by Airline and Airport Management in their implementation.
2 Discuss why and how some Low Cost Carriers (LCC) are implementing strategies which move away from the ‘pure' Low Cost business model. Use specific airline industry examples to illustrate your answer.
3 Examine the difference in marketing strategies and aircraft innovation of Boeing and Airbus. Illustrate your answer with economic and industry indicators as to why both of these strategies are seen as valid by Boeing and Airbus.
4 A consistent Customer Experience is a key focus for Airline and Airport Management and their supporting agencies (IATA, ACI). Discuss some of the innovations in the area of ‘passenger connectivity' and the issues Airline and Airport Management face in delivering to customer expectations.
5 The three Global Strategic Alliances (GSA) were formed in the late-1990's. Discuss how and why airline alliances have changed particularly in relation to the evolution of joint ventures. Use specific industry examples to illustrate your answer.
6 The signing and implementation of the final stage of the EU-US ‘Open Skies' agreement took place in 2010. Evaluate how this agreement has impacted EU and US airlines and the wider aviation industry. Use specific industry examples to illustrate your answer.
Havard referencing
Minimum of 20 sources ,books,journals,articles