1. Endorsement
Choose a celebrity and do a little research on the products and causes that celebrity endorses. List their endorsements, and tell us if you believe these endorsements are a good fit. Is this celebrity an effective endorser for these products and causes? Why or why not? Also, do you believe celebrity endorsements are an effective marketing strategy?
2. Discuss one social network and how it could be used for public relations. Give an example, and describe the types of brands or organizations that might be able to use this social network effectively for PR.