Multiple choice:
Question 1.1. The three major considerations in price setting are: costs set the floor price; ________; and customers' assessment of unique features establishes the price ceiling
competitors' prices and the price of substitutes provide an orientation point
competitors' prices establishes a "target price" goal
the price of substitutes establishes a "target price"
the price of competitors and substitutes does not enter into the pricing considerations.
none of the above
Question 2.2. In deciding on the method or means of transportation, shippers consider such criteria as speed, frequency, ________, capability, availability, traceability, and costs
air versus ground
gypsy truckers
dependability
branded name truckers
costs per mile
Question 3.3. ________ involves planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods from points of origin to points of use, to meet customer requirements at a profit
Market logistics
Supply chain management
SCM
Integrated logistics systems
None of the above
Question 4.4. One of the advantages of corporate retailing is that corporate retail organizations achieve economies of scale, greater purchasing power, and ________
wider brand recognition
more locations
branded merchandise
"fresh" merchandise
more advertising
Question 5.5. A ________ channel consists of a manufacturer selling directly to the final customer
three-level
two-level
zero-level
multiple-level
one-level
Question 6.6. With ________, the company does not need to worry about too many outlets; it can gain adequate market coverage with more control and less cost that intensive distribution
selective distribution
normal distribution
extensive distribution
random distribution
exclusive distribution
Question 7.7. In one type of ________, the auctioneer announces a high price for a product and then slowly decreases the price until a bidder accepts the price
ascending auction
English auction
sealed-bid auction
going-rate auction
Dutch auction
Question 8.8. A ________ strategy involves the manufacturer using its sales force and trade promotion money to induce intermediaries to carry, promote, and sell the product to end users
push
pull
promote
provide
none of the above
Question 9.9. The most elementary pricing method is to add a standard ________ to the product's cost
target margin
target price
markup
margin
target-return
Question 10.10. The five types of power available to the producer to elicit cooperation from channel members includes all of the following EXCEPT ________ power
expert
position
coercive
referent
reward
Question 11.11. Regarding distribution systems, one of the most difficult decision that a firm must make at some time involves ________ the channel strategy
discontinuing
revising
decreasing members of
increasing members of
scrapping
Question 12.12. The question regarding the various channel functions is not whether or not they need to be performed but who is to perform them. All channel functions have three things in common. Which of the following is NOT one of these channel functions? (Points : 5)
They use up scarce resources.
They can often be performed better through specialization.
They can be shifted among channel members.
They require substantial investments by the producer.
None of the above
Question 13.13. In competitive markets with low entry barriers, the optimal channel structure will inevitably ________ over time
become cumbersome
harden
stay the same
increase
change
Question 14.14. ________ is the cornerstone of all discount operations
Self-service
Self-selection
Limited service
Full service
Custom service
Question 15.15. Integrated logistics systems (ILS) involves materials management, ________, and physical distribution, aided by information technology
information flow systems
material flow systems
cash flow systems
product management systems
none of the above
Question 16.16. ________ are companies that have launched a Web site without any previous existence as a firm
Dot-coms
Internet firms
Pure-click firms
Brick-click firms
None of the above
Question 17.17. The three elements of the services mix for retailers includes ________
target marketing
breath and depth
transition zone
direct product profitability
ancillary services
Question 18.18. ________ describes company efforts to inform buyers, communicate, promote, and sell its products and services over the Internet
E-business
E-commerce
E-purchasing
E-marketing
None of the above
Question 19.19. ________ exists when the manufacturer has established two or more channels that sell to the same market
Vertical channel conflict
Circular channel conflict
Multichannel conflict
Horizontal channel conflict
None of the above
Question 20.20. Traditional brick-and-mortar retailers are responding to the growth of e-commerce by providing and emphasizing ________ as a strong differentiator
celebrities on the premises
the shopping experience
expert advice in selecting merchandise
a wider selection of merchandise
the reputation of the retailer