Question: You are applying for a role as the Australasian Director for Marketing Strategy for an international grocery chain that wants to take on Coles in Australia. As part of the recruitment process the CEO wants to test your knowledge regarding market orientation, customer-centric and marketing warfare approaches to competition.
Explain your understanding of the topic area by:
Part 1: Outlining the key concepts:
Part 2: Showing the 2-3 key models of the concepts
References for key models section: