Problem 1. Discuss a concise introduction about Segway-Ninebot Australia, including a brief history, location information, size of the business, product/service offering. Write a comprehensive overview of the company and its digital tools supported by an excellent and well-detailed analysis of their usage.
Problem 2. Which social media platforms does Segway-Ninebot Australia are used and not used? Please, explain why the company chooses to focus on these platforms. Discuss the overall business strategy and digital marketing platforms of Segway-Ninebot Australia of their website, mobile app, social media, eCommerce, etc. Analysed of how Segway-Ninebot Australia implements its digital strategy by expertly using the digital audit framework.
Problem 3. How is Segway-Ninebot Australia implementing its digital strategy? Please support your stance with relevant sources of information.
Problem 4. Who are the direct and indirect competitors of Segway-Ninebot Australia? What are competitors doing, and where are competitors finding their success online? Discuss a comprehensive analysis of the company's direct and indirect competitors with extensively relevant research and understanding.
Problem 5. Based on your findings and using the digital audit framework, where (not how) could the Segway-Ninebot Australia, improve?
Proposed excellent suggestions by discussing where (not how) the company could improve by supporting your stance with an extensive selection and range of sources.
Problem 6. Use at least 10 sources of information and reference these in accordance with Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles.