• Market distribution structure: brick and mortar vs. penetration of online purchasing (estimate of market share of each if possible)
Characterization of brick and mortar distribution (big box, department store, chains, specialty, etc.). Estimate of market share.
o Characteristics of online purchasing (Amazon, eBay, direct from specialty brands like Casper, YogaBed, etc.) Estimate of market share of each.
• Product Structure:
o Penetration and general awareness of direct to home shipped memory foam mattresses Price points by specific size
• Thickness 10, 8, 6 inch (do in centimeters)
n Dimensions (king, queen, etc.) do in centimeters
• Examples of the major memory foam brands advertising (brand positioning)
• Seasonality in mattress and bedding products category
m / Specific Tarrifs and or Tax structures for Memory foam and American Made products.