Discuss how the international organization of a firm may, Marketing Management

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Discuss how the international organization of a firm may

1. Discuss to what degree the choice of organizational structure is essentially a choice between headquarters centralization and local autonomy.

2. Discuss how the international organization of a firm may affect its planning process.

3. Discuss why firms need global marketing controls.

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Marketing Management: Discuss how the international organization of a firm may

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Marketing Management: Discuss how the international organization of a firm may

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