1. Discuss how privacy concerns have become a current social issue. What technological inventions have prompted the rise in concern over privacy?
2. Marketers believe that the decision-making process begins with a consumer's need recognition. Not everyone agrees. How would you answer critics who believe marketers can force people to buy things they don't want?
3. Jackson owns a kayak rental business at a vacation destination. He is looking at the number of future reservations to the resort to help him figure out how many kayaks he might need to purchase for next season. What type of demand is this?