Honest Tea
Honest Tea is a tea company based in Maryland, USA, and was founded in 1998 to sell ‘bottled iced tea that tastes like tea'. They are best known for their line of bottled organic tea products, but they also produce tea bags and other bottled drinks. Honest Tea has a strong focus on social responsibility and has become a role model of philanthropic business practices. The CEO believes a social mission is not only socially responsible but also financially sustainable because it enhances customer loyalty. The hope is that Honest Tea will become a well-known national brand and will have impact around the world.
Questions
1. Discuss how its policies regarding social responsibility helps Honest Tea in its exporting efforts.
2. What research method would you recommend for selecting the most suitable agent in Germany?