Solved: Discuss how intel changed ingredient-marketing history, Marketing Management

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Discuss how intel changed ingredient-marketing history

Question 1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns?

Question 2. Evaluate Intel's more recent marketing efforts. Did they lose something by dropping the "Intel inside" tagline or not?

Course book: Marketing Management (14 Ed) Kotler and Keller

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Marketing Management: Discuss how intel changed ingredient-marketing history

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