Bio pure Corporation Case
As an ethics consultants to Bio pure Corporation. You have been asked to prepare a written statement sharing your analysis and evaluation addressing potential ethical issue that may be faced in marketing a new product.
What ethical issues are embedded in this case?
1. Address the following as you discuss the complexities of the case:
a. Describe the ethical situation. What distinguishes this situation as an ethical issue versus another type of business issue?
b. What factors presented in the case inform this situation?
c. What factors from outside the material in the case might inform this situation?
Present a proposed resolution to the issue of marketing the substitute blood product for human use, addressing:
a. Rationale for your proposed resolution; b. Brief summary of ways in which the resolution impacts other issues in the case; c. Strengths of the Resolution d. Vulnerabilities inherent to the Resolution
Use the Bio Pure (Harvard Business School 9-598-150) case by John Gourville.