Assignment: Place and Price Analysis
Preparation
Rather than picking a service-oriented company, pick one that makes or sells products. Use the same company for all assessments in this course. Try to go beyond the typical consumer electronic offerings, such as Apple. If you are in doubt about your chosen company but if it will work for the project, ask your faculty member.
Instructions
Create a place analysis in which you do the following:
I. Accurately identify all areas where the product is sold.
II. Accurately analyze the chosen product's distribution channels.
i. How are they getting their product to market?
ii. Which distribution strategies are being used to effectively create a competitive advantage?
III. Provide an analysis of the place strategies and their effect on business success.
i. Describe how the distribution decisions affect the other Ps in the marketing mix.
ii. What recommendations can you make in terms of distribution decisions that may improve business success?
Create a price analysis in which you do the following:
I. Accurately analyze the pricing system along with its characteristics and effect on the marketing mix.
i. Which pricing strategy does the company use, and how does it compare to similar products in the product category?
II. Analyze the pricing strategy's impact on the economic success of the company?
i. Describe the effect of the pricing strategy on the overall success of the company.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.