Discussion: Health Service Marketing
• Select a health care provider of your choice and discuss the major elements making up their marketing communications process. From the e-Activity, determine the best method of setting their communications budget. Provide specific examples and rationale to support your response.
• Analyze the eight major steps in delivering effective communications for your chosen health care provider and outline the basics of an effective communications program, including recommendations for improvement. Explain your rationale.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.