Assignment: Strategic Planning Tools
Length: 1,500 words (6 pages)
Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following:
• You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target market.
• Additionally, he asks that you develop a marketing research tool that will help the organization understand its target market.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.