Problem
Today, brands are disrupting the retail supply chain. For this week's discussion, reference the Industry Interview: Deborah L. Weinswig, The Head of Global Retail Research & Intelligence at Fung Business Intelligence Centre (FBIC) in the Fashion Supply Chain Management textbook. In this interview, Weinswig presents her perspective on the future of the global supply chain. In this week's discussion, you will need to explore the current and future trends in retail, technology, and supply chain on the National Retail Federation's website.
In your initial post, discuss a current fashion brand disrupting the retail supply chain with technological innovation. How does this brand's supply chain became a point of differentiation? What does this particular brand need to do to maintain its competitive advantage with consumers?