Problem:
For Individual Assignment 2, each student will need to write a critical literature review on the key ideas and concepts relating to transaction costs economics (TCE). Students need to discuss the extent to which the TCE logic helps us to understand the various entry strategies utilized by different types of firms involved in international business.
To address the assignment question, you may choose to focus on reviewing the literature on why any type of international business firms such as born-global companies choose a particular type of entry strategy when going international from a TCE perspective. You may also choose to focus on examining and comparing how MNEs entry strategies differ to that of Born-global companies or SMEs and how TCE can help understand such differences. You may also decide to focus on reviewing research on IB entry strategies of particular types of firms in a particular country environment or comparing the same IB strategies in different country markets. However, note that these are just examples or possible viewpoints that you may take to answer the question. It does not in any way mandate the use of these particular examples.