Discussion Question
1. Policymakers are concerned that some bloggers may not be disclosing the fact that they are being compensated for product or brand endorsements. Explain why they may be concerned about this and why it may lead to negative impacts on the consumer. Be complete in your answer.
2. Digital advertising media seem to be more and more effective, but at the same time, more and more controversial. Explain why both of these situations have arisen. Be complete in your answer.