Digbys elite product drat has an awareness of 72 digbys


Digby's Elite product Drat has an awareness of 72%. Digby's Drat product manager for the Elite segment is determined to have more awareness for Drat than Andrews' Elite product Ark. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Drat's existing awareness is lost every year. Assuming that Ark's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Digby's Elite product manager should spend in promotion to earn more awareness than Andrews' Ark product?
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Nothing
3M
2M

1M

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Finance Basics: Digbys elite product drat has an awareness of 72 digbys
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