Differentiation and positioning strategy
Problem: What is the relationship between a product/service and differentiation and positioning strategy?
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Q1. How can marketers influence each stage of the consumer buying process? Q2. How can marketers affect each of the 5 stages: problem recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation.
Question 1. Define price sensitivity. Provide relevant examples. Question 2. What can you say about the price sensitivity of Priceline's customers?
Q1. Define price sensitivity. Provide relevant examples. Q2. What can you say about the price sensitivity of Priceline.com customers?
Problem: How does three of the following affect global and domestic marketing? - Political - Legal - Social- Culture- Technological- Business ethics.
You have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. Provide a brief summary of your lecture.
The Marketing Spotlight notes some of the effective competitive marketing strategies that Microsoft has exhibited in a short but very successful history. Could a similar firm entering the market today operate in the same manner?
What elements of Warner Brothers' Warner Brothers promotional mix for the movie can be seen at this page? Explore the different elements. How effective do you think their promotional strategy is, given what you have seen?
Problem: Market fragmentation has occurred in many industries because of ________
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