Assignment:
1. How would you sell your idea based on benefits, rather than features? Make a bullet point list of the benefits and then write an elevator speech for your idea.
2. As you look forward to graduation, what are you doing today to differentiate yourself in the mind of potential employers? What attributes, positive or negative, define your personal brand? What makes you unique? Be honest.
1. What do you think is the best strategy to handle growth within an organization? Which skills do you have to manage this process? Which do you need to acquire and how will you do that?
1. What sort of personal characteristics do you think differentiate a person interested in being an entrepreneur from an individual wishing to buy into a franchise business?
2. If you had the choice would you rather purchase a franchise or start your own business? Explain why.