Assignment:
1.Difference between perceived costs and perceived benefits is classified as
A.buyer's incentive
B.seller's incentive
C.corporate incentive
D.competitor incentive
2. Relationship which requires less cooperations and exchange of information is classified as
A. contractual selling
B.contractual buying
C.cooperative systems
D.bare bones
3. Buyer-supplier relationship defines by formal contract having low trust and interaction is classified as
A. contractual transaction
B.bare bones
C.contractual selling
D.contractual buying
4.Government buying consists of weapons and other communication system is called
A. systems contracting
B.system selling
C.systems buying
D.dealers
5. Mass media have great importance during the
A. initial awareness stage
B.growth stage
C.evaluation stage
D.all stages