Assignment
Please select a TV ad of your choosing. Critique the ad based on the following model: AIDA. Attention: Did it get your attention? Interest: Why was the ad of interest to you? Desire: Did the ad create a desire for the product/service? Action: Did you take action to purchase the product or did it change your mind about the product? According to advertising experts, and ad must contain all parts of AIDA in order to be truly effective. Just because an ad is funny or entertaining, does no necessarily make it an effective add. Please select an ad that you have recently seen on TV and analyze it. Be sure to reference the specific ad you critique.