Assignment: Development and Pricing for High-Technology Products
Research the marketing and branding strategies used for the high-technology product you selected. (Spark Nano Real-time GPS tracker)
Summarize your research. Address innovations in marketing strategy that have stemmed from the development of technological products and include an analysis of future potential marketing or branding strategies for your chosen product.
Additionally, include an evaluation of pricing strategies and programs for setting and adapting the price of a technological product or service. Base your evaluation on the consumer's ability to pay and the competition.
Include references.
The country of origin is Great Britain.