Concepts of over and under pricing


Problem:

Using the concepts of "Over" and "Under" pricing:

Give an example of both a product which you felt was under-priced (relative to what you were willing to pay), explaining why you felt it was under-priced, AND a product you felt was over-priced (relative to your valuation of it) but you paid for it anyway.

Explain both situations as fully as possible including any effect on your opinion of or attitude towards the brand explaining why you bought the thing you thought was "over-priced".

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Marketing Management: Concepts of over and under pricing
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