Assignment:
Learning Activity 1
If you were developing a marketing campaign for the Apple iPad (or similar product) what type of consumes would you target? For each of these products, identify at least five segmentation characteristics that you‘d use in developing a profile of your customers. Explain the segmentation category into which each characteristic falls demographic, geographic, behavioral, or psychographic. Where it‘s appropriate, be sure to include at least one characteristic from each category.
Learning Activity 2
Select three advertisements from the internet. Describe the buyer behavior each advertisement is addressing. Explain the marketing mix strategies the company is employing to get consumers to purchase the product or service.