Assignment
Assignment Instructions
Course Objective: Develop the skills to assess the success of the plan.
Instructions:
1. Make sure you use adequate, credible and reliable APA source citations to support your work.
2. This strategic plan will incorporate what you have learned over the past 7 weeks. Your company selection must be listed on either the NASDAQ or NYSE.
3. You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission. DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE. (See attachment)
Strategic Plan must include the following:
Proper APA format with headers, in-text references, reference page, 1' margins (use template provided below)
· Executive Summary
· Company Overview (with ticker symbol)
· Company History
· Products and or services
· Operations
· Vision
· Mission Statement
· Corporate Values & Culture
· SWOT Analysis
· Competition
· Management team/Leadership
· Financial Outlook
· Strategies
· Conclusion
· min 5 scholarly resources required
· Essay format; not bullet format.
· **Minimum 7 full pages of content (Word Document) of strategic material (does not include cover page, executive summary nor reference pages)**
· **all charts, graphs and pictures are to go in appendix (not a substitute for content)
Attachment:- Strategic-Plan-Example-2015-GAP.pdf