Problem: Please help with the following questions as I attempt to develop the rudiments of a marketing plan. The questions relate to an etiquette and image consultant, one-owner, corporation type business. The business operates only in the United States.
Q1. Elaborate on the key competitive issues in your particular industry.
Q2. Formulate and justify your market segmentation.
Q3. Provide details of the marketing mix components: product strategy (position, branding), pricing strategy, distribution (marketing channel) concept, and promotional (marketing communication) strategy.