Basics of an effective integrated communications program
Problem: Need help with the following question: What are the basics of an effective integrated communications program for a large health care provider? Please provide reference.
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Please assist me discuss the major elements making up the marketing communications process for a large health care provider. Provide specific examples to support your response.
What is the best way to leverage the latest electronic interactive direct-marketing tools in health care? Provide references and examples, please.
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