Question: Develop the right image. If you know your organization's culture, you understand what the organization wants and values from its employees-in terms of dress; associates to cultivate, and those to avoid; whether to appear risk-taking or risk-aversive; the preferred leadership style; the importance placed on getting along well with others; and so forth. Then you are equipped to project the appropriate image. Because the assessment of your performance is not a fully objective process, both style and substance must be addressed.