Problem
Assiniboine credit union (ACU) is a financial co-operative with over $6 billion in assets. We offer a full suite of personal and commercial banking products and services, and a team of financial and wealth advisors to help our members succeed. We have seventeen branch locations in Winnipeg, two northern branches in Thompson and Gillam, and we're owned collectively by over 139,000 Manitobans who use our services today.
Money doing more is the guiding statement that represents the way we do business, and conveys our ongoing commitment to the economic, social and environmental health of our communities. Over the last 75 years, we have helped our member-owners achieve their dreams, and we'd like to help you achieve yours.
Mission
As a socially responsible co-operative, we provide financial services for the wellbeing and resilience of our members, employees, communities, and environment.
Vision
A world where innovative financial services in local communities contribute to a sustainable future for all.
As the Marketing Team of this local organization, you will have to introduction of Assiniboine credit union and Its Mortgage product
Objectives and Strategies: You will have to create the marketing objectives for the company (Mortgage product) and the strategies that will help achieve the objectives.
Develop the Performance Evaluation Metrics that will determine the success of your plan.