Objective: Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructo's approval of your product or service before beginning this project.
Company is a new made up idea called Service Depot. It provides services to people who may not have the time or ability to accomplish various everyday tasks. This organization provides services such as transportation (drivers), babysitters, and now personal shoppers. Our organization makes these services affordable for regular people. We can emphasize on how personal shoppers can save people time and peace of mind without breaking the bank. This service can be used for a variety of people such as working parents to single people. This service will be new to the company and to new to the target customers. We can add or adjust the specifics but it seems like a good start.
Question: The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service.