Problem 1: Develop the marketing mix (4Ps) for Hunley's Klamath product line.
a) Product. Briefly describe the product line, its features, advantages, benefits, and characteristics of their Primary Target Market.
b) Price. Which one of the following three price levels best represents the price of the Klamath product line: Value, Moderate, or Premium?
c) Place. What are their top 3 Channels of Distribution?
d) Promotion. What is an example of an Ad they use? What's an example of a Promotion they use?
Problem 2: Evaluate the potential sales and profit impact to Hunley and the strategic risks. Should Hunley make and sell the Titaluk River Grand Bassara fly rod? Why or why not?
Problem 3: Should Hunley make and sell a fly rod to Walmart? Why or why not?
Problem 4: For the option that you selected (Titaluk River vs. Walmart), create a high-level marketing plan that describes marketing channels, allocation of advertising and promotion budget, etc.