Project Homework: Marketing Mix for a new Product
Length: 1500 to 2000 words and 20 to 30 slieds.
The brand to be searched is Tim Hortons.
Brief
Develop the Marketing Mix for a new Product. The team can develop the new product (could be related to the business plan) or take existing one (build the analysis on the chosen brand).
The drafts for this project will be discussed during the classes (in correspondent topics) so that the teams will start actively working at the project.
All components of the marketing mix should be clearly explained and presented in the group report. The link between the theoretic concepts and their practical implementation is essential for successful assignment. The project will be presented during the presentations as well as the Q&A sessions.
Checklist
Business Idea / Product description: Business model development - Fill in the Business Model Canvas.
Value Proposition: Value Proposition canvas; which needs are met with the product.
Target Market: Segmentation, Targeting, Positioning
Describe the customer segments that will the targeted group for the product, their preferences and behavioural patterns.
4Ps: Product: Detailed description of the product.
4Ps: Price Price: policy description for the product; system of discounts (when and for whom they'll be provided); price discrimination.
4Ps: Place - Distribution Channels: Describe what distribution channels will be applied in your business model (with the approximate percentage of the sales generated though them).
4Ps: Promotion: Describe the promotional mix for the product
Describe advertising campaign (advertising message, channel, budget so on).
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.