Develop an international marketing strategy for the UAE based company going global.
(Report & Presentation are required)
Guidelines:
• Assume you are UAE based company
• Expanding to Saudi Arabia
• Apply what you have learnt during the semester, using the three step approach:
a. Environmental Analysis
• The barriers (tariff and non-tariff)
• Free trade Agreement with other countries?
• Language and Cultural aspects
• Hofstefe's cultural analysis
• Market profile analysis (additional document attached)
b. Strategy Development:
• Assume you are a SME and develop strategies accordingly
• Market entry strategies
• Branding and Product strategies
• Competitive advantage?
• Distribution strategies
• Price strategies
• Promotion strategies