Problem:
The company you work for would like to expand its United States business in the country of Croatia. The company would provide new technology to manufacture light bulbs, and you would take over the managerial aspects of the project from the beginning of the project in Croatia if the project is accepted. You must decide from your research if this would be an advisable project for your company, and present your business plan and recommendations to your managers.
1. The company wants to use a joint venture or wholly owned subsidiary. Discuss both modes, but identify the better of the two modes of entry into the country, justify your selection, and develop a strategy for a successful mode of entry.
2. Research and discuss these issues:
A. Advantages and disadvantages of an American business in Croatia.
B. Country overview:
a. Political overview and possible risks. (Democracy or totalitarianism? What form of political influence? Wartime influence? Explain)
b. Legal system overview information.
c. Economic overview (Individualistic or collectivism? What would be the influences for your company?)
d. Social overview (language, cultural, customs, traditions, values, and ethical challenges).
C. Investment overview and the business environment.
D. The HR strategy you would use; include the types of workers you would use and why (women, expatriate, home-country nationals, host-country nationals, etc.)
E. What exit strategy (contingency plan) would you suggest? Explain.
F. Make a recommendation for your company to enter into this project or reject it and explain why.
1500 words, three references, two graphs