Today's sports marketers use social media as a means for creating competitive advantage for themselves within the sports business landscape. For this assignment, you will develop a social media marketing plan for the sports team, organization, or brand of your choice.
Remember the importance of creating a strategy that promotes a consistent message across all platforms and uses a voice that is consistent with the brand being represented.
The overall message should support the larger goals of the team, organization, or brand. The plan will include each of the following elements.
Marketing Goals
Target Audience
Message
Social Media Platforms
Scenarios (Positive and Negative)
Audience Influencers
Timeline
Competitive Advantage
Evaluation Metrics
Use the "Social Media Marketing Plan Template" to complete and submit the assignment.
APA format is not required, but solid academic writing is expected.