Case "Pink Sliming"
Please read Chapter 19 Discussion Case "Pink Sliming" (pp. 444-445) and provide responses to the following questions below. Also view the discussion case video.
https://www.youtube.com/watch?v=87uBMXdIyjo
Using the concepts presented in Chapters 18 & 19 as well as the facts presented in this case, provide a one paragraph response to each of the following four questions and respond to two classmate's posts:
1. After reading this case, should "pink slime" be banned as a hazardous food product or are the claims unfounded?
2. Develop a public relations strategy that BPI and other firms that manufacture LFTB could use to combat the bad publicity and efforts to ban the use of the product.
3. If BPI's founder were to conduct a press conference, what points should he emphasize to the media and convey to the public?
4. Besides a press conference, what other tools might BPI or other firms use to improve the public's opinion of their products?