Essay Problem
• Overlay a BCG Matrix with a Grand Strategy Matrix and discuss similarities in terms of format and implications. Diagram and explain.
• In a BCG Matrix, would the question mark quadrant or the cash cow quadrant be more desirable? Diagram and explain.
• How would you develop a portfolio matrix for your school of business?
• Make up an example to show clearly and completely that you can develop an IE Matrix for a three-division company, where each division has $10, $20, and $40 in revenues and $2, $4, and $1 in profits. State other assumptions needed. Label axes and quadrants."
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.